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Over many years a constellation slowly took shape as brilliant stars
entered our orbit ~ each bringing talent, wisdom and light. They shaped our path, leaving behind stardust that coalesced into something intentional,

… that intention became ITI

“ITI was not born from a single moment of inspiration. It is the result of cumulative wisdom - insights gathered over time that helped define our mission: to create skincare that truly works, guided by the intelligence of botanicals and thoughtful formulation.

My deepest gratitude goes to an extraordinary woman I never had the privilege of meeting Pratima Raichur whose influence quietly set me on this path. Her seminal book Absolute Beauty opened my eyes to the profound wisdom embedded in India’s traditional beauty rituals.

As I look back, I feel grateful to the universe for connecting me with some exceptional women and men whose thoughts and stories helped shape ITI. Each brought a unique perspective that we explore in the following conversations”

~ Anita Lal

My daughter Simran Lal, who created Paro to share knowledge of Vedic wisdom. ITI evolved through my earlier experiments with natural skincare at Paro.

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Margaret Karlinski, a chemist and aromatherapist with a deep understanding of clean skincare, became our gentle “green police” - always there to patiently answer every question I had.

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Megha Kapoor with her editor's eye has directed and created the poetic imagery of ITI. Megha was a delightful sounding board, and we shared so many stories, joy and laughter.

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Greg Payne,with his experience of directing one the world's most luxurious chain of spas, now guides our ITI spa at Sitara Himalaya. He has helped create incredibly luxurious experiences to uplift body and soul.

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Bandana Tewari, deeply rooted in sustainability, has been a thoughtful voice through the ITI journey, with her perspective shaped by long experience in fashion and culture.

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Gulshan Advani with her extensive global experience in marketing, publishing, and go-to-market strategy, now channels her passion for clean beauty into leading the ITI team of creators and makers.

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Nonita Kalra, a multi-faceted, talented writer and editor is an important voice in the world of beauty. She has been encouraging me ever since I tentatively began creating home grown beauty products almost 15 years ago.

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Supriya Dravid radiates bright energy and has sharp insights into the world of skincare and beauty. She brings a thoughtful perspective shaped by years of experience working with leading global brands.

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Daisy Finer travels the world to understand and write about what wellness means across cultures. The insights she shared over the years were valuable inputs in creating the ITI spa at Sitara.

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Ritual & Remembrance
THE LISTENING BAITHAK

ITI universe is a conversational space that looks at beauty as something we inherit, practice, and pass on. Inspired by the idea of a traditional Baithak, it brings people together to talk about cultural rituals, regional wisdom, and how beauty has evolved over time.

Distilled at Dawn:
The Story of ITI Rosewater

Pure rose oil carries the divine fragrance of freshly bloomed Rosa Damascena, uplifting the body and gently soothing the soul.

Each year, we create our own steam distilled hydrolate* from the petals of Rosa Damascena to ensure total purity. This rosewater is without any additives and forms the base of our skin toners, serums and gels. It is also offered as a pure rosewater mist.

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Beyond Skin: The Vedic Intelligence of Beauty

Beyond Skin: The Vedic Intelligence of Beauty

In conversation with Simran Lal, Founder, Paro & Co-founder, Nicobar, on how Vedic wisdom reframes beauty as a practice of awareness, rhythm, and inner harmony

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What Is Beauty?

What Is Beauty?

For over four decades, Pratima Raichur has approached beauty not as an aesthetic pursuit, but as a way of being—where skin, spirit, and self are in constant conservation.

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The Art of Beauty

The Art of Beauty

The mind behind Good Earth, Anita Lal, reveals the art behind our rituals of adornment and beauty, which we carry as our heritage.

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ITI logo Image

As is the human body, so is the cosmic body
As is the human mind, so is the cosmic mind
As is the microcosm, so is the macrocosm
As is the atom, so is the universe.

The Upanishads