
My daughter Simran Lal, who created Paro to share knowledge of Vedic wisdom. ITI evolved through my earlier experiments with natural skincare at Paro.

Over many years a constellation slowly took shape as brilliant stars
entered our orbit ~ each bringing talent, wisdom and light. They shaped our path, leaving behind stardust that coalesced into something intentional,

… that intention became ITI

Ritual & Remembrance
THE LISTENING BAITHAK
ITI universe is a conversational space that looks at beauty as something we inherit, practice, and pass on. Inspired by the idea of a traditional Baithak, it brings people together to talk about cultural rituals, regional wisdom, and how beauty has evolved over time.
Distilled at Dawn:
The Story of ITI Rosewater
Pure rose oil carries the divine fragrance of freshly bloomed Rosa Damascena, uplifting the body and gently soothing the soul.
Each year, we create our own steam distilled hydrolate* from the petals of Rosa Damascena to ensure total purity. This rosewater is without any additives and forms the base of our skin toners, serums and gels. It is also offered as a pure rosewater mist.


Beyond Skin: The Vedic Intelligence of Beauty
In conversation with Simran Lal, Founder, Paro & Co-founder, Nicobar, on how Vedic wisdom reframes beauty as a practice of awareness, rhythm, and inner harmony
Read moreFor over four decades, Pratima Raichur has approached beauty not as an aesthetic pursuit, but as a way of being—where skin, spirit, and self are in constant conservation.
Read more
The mind behind Good Earth, Anita Lal, reveals the art behind our rituals of adornment and beauty, which we carry as our heritage.
Read more