DRY SKIN

ITI SKINCARE ROUTINE
DRY SKIN
Dry skin is when the skin does not produce enough natural oils (sebum) or is unable to retain sufficient moisture. As a result, the skin barrier becomes compromised, leading to tightness, rough texture, flaking, and sometimes sensitivity or itching.
ITI's bioactive skincare is designed to boost hydration in all the dermal layers and offers rich moisturisers that retain the skin's moisture.
Day ROUTINE
Step 1
Cleanse
Amalaki Micellar Cleansing Oil
- Apply 2–3 pumps to dry skin and gently massage over the face in slow circular motions to dissolve impurities.
- Add a little warm water to emulsify the oil - it will turn soft and milky.
- Continue massaging briefly, then rinse thoroughly with water.
- Skin is thoroughly cleansed and refreshed
Zaffran Lotus Seed Exfoliant
For smooth radiant skin you can alternate your cleansing routine with Zaffran Lotus seed Exfoliant - using it every other day. For sensitive skin recommended use is once a week.
- Add a teaspoon of the fragrant powder into a small bowl.
- Mix with rosewater to create a soft paste.
- Apply on face, avoiding area around eyes and lips.
- Leave on for 3 to 4 minutes allowing the paste to semi-dry.
- Rub off gently to exfoliate.
- Rinse with cold water.
- The gentle cleanser buffs away dead skin cells.
Step 2
TONE & BALANCE PH
Kamala Toning Lotion
- Use as second cleanse.
- Pump the lotion on a cotton pad.
- Swipe all over face and neck to remove any residual oil.
- Balances skins pH and preps it to receive the next layer.
Step 3
Hydrate
Padma Biome Drench
- Apply a few drops of the lightweight drench on your fingertips.
- Pat it gently across the face and neck.
- Allow 30 seconds for it to be absorbed by the skin.
- The hydrating essence bridges the gap between toner and serum.
Step 4
SOOTHING ACTIVES
Centifolia Rose Serum Gel
- Pump the gel onto your fingertips.
- Gently pat across face and neck as a light moisturiser.
- The serum gel soothes and promote a resilient skin barrier.
Step 5
NOURISH & MOISTURISE
Avena Rose Intense Moisturising Cream
- Divinely scented with pure Rose oil.
- Deeply moisturising and helps keep skin hydrated.
- Apply on fingertips and lightly massage the face and neck.
- Restores the skin’s natural moisture balance through the day.
.
ADDITIONAL OPTION FOR VERY DRY WEATHER
Wild Peach Everything Butter
- All-in-one moisturising butter forms a protective veil on the skin to prevent moisture loss.
- Warm a small amount in your palms.
- Massage gently on face and neck.
Step 6
MOISTURISING BARRIER SUPPORT
Himalayan Devi Day Elixir
- Pump a few drops into your palms.
- Rub them together to warm the oil.
- Pat gently for a dewy glow to the face.
- Gentle and safe for use on delicate under-eye area.
- Age defying actives easily penetrate the skin and nourish it from within.
ANYTIME OF THE DAY
Sambac Radiance Mist
- Anti-pollution shield.
- Hydrates while adding a jasmine scented layer on the skin.
- Mist your face with the moisturising spray anytime of the day or evening.
- Ideal accessory for your handbag.
Night ROUTINE
STEP 1 & 2
CLEANSE & REMOVE MAKEUP
Amalaki Micellar Cleansing Oil
- Apply 2–3 pumps to dry skin and gently massage over the face in slow circular motions to dissolve impurities.
- Add a little warm water to emulsify the oil - it will turn soft and milky.
- Continue massaging briefly, then rinse thoroughly with water.
- Skin is thoroughly cleansed and refreshed.
.
FOR HEAVIER MAKE UP
Wild Peach Everything Butter
- Warm the butter in the palms of your hand.
- Apply on the face and gently massage.
- Wipe the butter off with warm damp cotton pads.
- Leaves skin nourished, cleansed and makeup free.
- Safely removes mascara.
Follow up with lightly misting the face with Damask Rosewater.
Step 3
Hydrate
Padma Biome Drench
- Apply a few drops of the lightweight drench on your fingertips.
- Pat it gently across the face and neck.
- Allow 30 seconds for it to be absorbed by the skin.
- The hydrating essence bridges the gap between toner and serum.
STEP 4
NOURISH & MOISTURISE
Avena Rose Intense Moisturising Cream
- Divinely scented with pure Rose oil.
- Deeply moisturising and helps keep skin hydrated.
- Apply on fingertips and lightly massage the face and neck.
- Restores the skin’s natural moisture
STEP 5
VITAMIN C BOOST
Vital Rosehip Night Elixir
- Regenerative face oil with 50% pure Himalayan Rosehip oil.
- Warm a few drops of oil in your palms.
- Lightly massage the face.
- Vital for all skins especially dry, sensitive, oily and mature skin.



























