“ItI is the culmination of a personal quest for the purest and most effective skincare, a journey that began over twenty years in my mountain home deep in the Himalayas.
Tucked away in the local market I found a small shop with cold pressed Himalayan oils and the purest rosewater. I began using these on myself along with traditional pastes and powders that my mother and aunts used to make for cleansing and exfoliating our skin. Within months my skin got addicted to this new regime where everything was pure enough to eat.
Over time when I began thinking of creating a skincare line, I realized that there is a lot of contemporary research into the efficacy of isolated plant actives. I needed to understand and incorporate that.”
“We chose to name our skincare ITI, a Sanskrit term rich with layered meaning and nuance. ITI is not singular – just as our formulations are not created to address any one single concern, age, or gender.
In Sanskrit ITI HASA means ‘Thus It Was” – a phrase that conveys a cultural memory that roots us. It speaks to what has been, reminding us of the wisdom that precedes us”
— ANITA LAL, FOUNDER GOOD EARTH
The Soul of Iti
ITI skincare is rooted in the Vedic belief that, along with the body, the soul too requires nourishment.
Embracing plant based skincare delicately scented with pure botanical oils is a mindful and conscious choice we can make for deep wellbeing and self care. We need to stay connected with nature since we are inherently beings of the natural world and this connection nourishes us at so many levels. Natural fragrances can positively impact mental and emotional wellbeing.
When the body and soul are nourished in harmony, radiance becomes effortless.
UPLIFT BODY & SOUL
Fragrant botanical Essential oils for ITI are carefully sourced from across India.
Aligarh Rose Oil • Coimbatore Jasmine Sambac • Mysore Sandalwood, Kashmir Lavender • Orissa Kewra • Madurai Vetiver • Vidarbha Petitgrain • Himalayan Geranium • Kashmir Saffron • Kerala green Cardamom • Western Ghats Frankincense
All essential oils are of therapeutic-grade, selected for their benefits. Since essential oils are highly concentrated, we are careful to use them at low percentages of accepted safe levels.
SCENT OF FRESH ROSE
Each year we create our own steam-distilled Rosewater from the petals of Rose damascena.
Sitara Himalaya
our home in the Himalayas
Sitara, our sanctuary in the Himalayas, is both the spiritual home of ITI and its flagship spa destination. ITI’s Himalayan origins are not merely geographical, but philosophical. Born of a pristine landscape where the air carries ancient wisdom and the soil yields potent botanicals, ITI draws its essence from nature in its most majestic expression.
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Daily Prayer at Sitara Himalaya
The home of ITI
Om Sarveshaam Svastir Bhavatu
May there be wellbeing and good health for All
Sarveshaam Shantir Bhavatu.
May there be peace for All
Sarveshaam Poornam Bhavatu.
May there be fulfilment for all
Sarveshaam Mangalam Bhavatu
May there be benediction of the universe for All
ॐ शान्ति: शान्ति: शान्ति:॥
shantih shantih shantih hi
ITI HĀSA
THUS, IT WAS