Iti skin pillars
HYDRATION • MOISTURISATION • LAYERING
BEAUTY & LONGEVITY
True beauty is not a singular moment.
It deepens with time, a mirror to life lived within the skin.
ITI skincare is for the long journey to ensure skin retains vitality and feels beautiful at each stage of life.
hydration
The First Principle
Water is the origin of all vitality. Hydration refers to increasing the water content within your skin. It is the foundation of heathy skin. Hydrated skin looks plump and dewy.
A most important pillar, regardless of age, skin type or concern. It’s a non-negotiable.
MOISTURISATION
The Protective Veil
Moisturisation protects. It refers to the oil content of the skin that creates a protective barrier to prevent Trans Epidermal Water Loss (TEWL). It locks in hydration and protects the skin from environmental stress.
Essentially, Hydration adds water, and Moisturisation locks it in.
Layering
The Art of Application
Skin thrives when nourished in sequence. By applying products in correct steps you can enhance the effectiveness of each product.
Dehydrated skin lacks water and Dry skin lacks oil. The skin needs both - applied in the right order.
ADVANCE SKIN RENEWAL
ITI BIORENEW COMPLEX™
A transformative collection for Ageless Radiance.
• Acmella flower (Spilanthol) natural bio-botox, instant firming
• Japanese cedar bud cell renewal, refines texture
• Multi-weight HA delivers deep, layered hydration
• Indian moth bean extract brightening, pigmentation control
• Bakuchiol plant-based retinol alternative
• Encapsulated Natural Retinal boosting collagen through advanced, slow-release delivery.
DEEP SKIN RECOVERY
ITI CALMBIOME COMPLEX™
A restorative & soothing collection for sensitive, sun-stressed skin.
• Humectant Complex draws in moisture for deep hydration
• Osmolytes support cell-level hydration protection.
• Lactobacillus Ferment Lysate (Probiotic) strengthens microbiome & reduces inflammation.
• Inulin (Prebiotic) feeds beneficial bacteria for barrier balance.
• Traditional botanical remedies soothe, repair and protect sensitive skin.
CHRONO-RESPONSIVE FORMULATIONS
Aligned with Dinacharya – the Vedic rhythm of protection, repair, and renewal – protecting by day and restoring by night.
AWAKEN IN LIGHT
Phytoactives to energise skin cells.
Osmolytes for water balance.
Marine algae that defends against
UVA/UVB exposure
Infused with pure oil of Damascena
roses that unfurl in the sun
RESTORE IN STILLNESS
Restorative actives to stimulate
collagen fibre matrix.
Accelerate cell renewal,
skin firming.
Multiple weights of HA for hydration
in the deepest layers of the dermis.
Infused with the sensuous oil of moonlit
jasmine blossoms.
Ritual reset
Refine, illuminate & transform
Age-old rituals that enhance skin texture and luminosity, through slow intentional routines.
The essence of slow beauty
Volcanic clays · finely milled oats infused with sandalwood powder, crushed almonds, fragrant oils and butter-based formulations.
