Daisy Finer travels the world to understand and write about what wellness means across diverse cultures. The insights and ideas she shared over the years were valuable inputs in my journey of creating the ITI spa at Sitara Himalaya.
"We live in a fast-paced, fragmented world, so it’s no surprise the wellbeing industry has both blossomed and deepened. From sound bowl healing sessions to plant-based nourishment, what was once marginalised has become more mainstream; we’ve moved on from simply wanting to look good to wanting to feel good and do good. Yes, women are looking for rest, but also for realignment and reconnection, to themselves, their communities and our planet.
This search for physical, emotional and spiritual restoration is reflected in a discernible shift away from performance-led beauty to purpose-led ritual. The language of ‘anti-ageing’ has softened into conversations about resilience and radiance from within. At the best spas and wellness destinations, what I notice is that treatments are no longer isolated moments of indulgence, but part of a wider ecosystem: breathwork alongside facials, nutrition woven into skincare, ancient wisdom integrated with modern science.
In skincare, women are becoming more discerning and more intuitive. Fewer products, greater transparency, ingredients with provenance. There is a desire to understand not just what something does, but why it works and how it supports overall wellbeing. When we tend to our skin we are caring for the largest organ of the body—something that is so often forgotten. How can we be ‘happy in our own skin’ if we don’t love it? Ultimately, the shift is from fixing to nurturing, and from surface to source. This is, after all, where true wellbeing begins."
- Daisy Finer